Field notes on building software for real businesses.
How to Turn Your Software Idea Into a Real Project (Without Overcommitting) Why the first phase should be small, guided, and led by someone who knows how to reduce uncertainty. Most leaders don’t delay software because they lack an idea. They delay because the…
How to Start a Software Project: The One-Page Brief One of the most persistent challenges in software development is the gap between a stakeholder’s vision and the engineering team’s execution. Too often, significant resources are deployed to build features th…
What Kind of Software Does Your Business Really Need? TL;DR Start with the work. If people spend long stretches at a desktop or laptop, working with large files, detailed screens, or data they still need access to when the internet is down, plan on a computer…
How Businesses Get Software Built Software projects often start with a feeling rather than a plan: “We can’t keep doing this in spreadsheets.” “We’re dropping work because things fall between systems.” “Our competitors have an app.” This Thanksgiving, we at Co…